A poverty-free India, within our lifetime.

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The/Nudge is an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.

Over 364 million Indians live below the poverty line and 115 million out of these live in ultra-poverty. At The/Nudge Institute, we believe that it is within our collective means to ensure that every Indian lives a life with dignity out of poverty. We work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.

Get Involved

Help graduate 5 million women and their households out of ultra-poverty in the next 10 years

15000

lives graduated out of ultra-poverty

7

states (and counting) adopting and implementing

1000000

households targeted over next 6years


with The/Nudge partnering with governments and catalyzing pathways to scale

PARTNERS

Helping on scale

Access to sufficient clean water is still a significant issue in many parts of India, and adoption at the scale of effective solutions has not happened due to poor service and enablement of long term use (especially in rural India).

With “Clean Drinking Water for All”, The/Nudge Prize, powered by Ashirvad, aims to solve this problem through entrepreneurial initiatives.

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Partners & Supporters

With our partners, we aim to bring in entrepreneurs who can provide innovative solutions to the critical issue of providing clean drinking water for all. With their ideas, volunteering and kind support, The/Nudge is looking forward to building strong communities and helping increase access to clean drinking water for 19 crore rural households.

end ultra-poverty

115 million Indians live in ultra poverty
India should aspire to and can be
poverty-free by 2047
Prequel: Led strategy to grow 10X?
Sequel: Lead strategy to double farmers' income...
Prequel: Evangelised a platform and built developer communities?
Sequel: Build convening platforms to shape the livelihoods agenda...
Prequel: Modelled customer lifetime value?
Sequel: Build models for resilient livelihoods...
Prequel: Leveraged board members to achieve scale?
Sequel: Leverage samaaj, sarkar & bazaar to end ultra poverty...
Prequel: Raised Series A or B for start-ups?
Sequel: Raise patient capital for social innovation...
Prequel: Growth hacked for a unicorn?
Sequel: Growth hack to build millions of livelihoods...
Prequel: Built a 200-member team to run business operations?
Sequel: Built a 200-member team to deliver on-ground social impact...
Prequel: Collaborated with business leaders across continents?
Sequel: Collaborate with change agents across India’s aspirational districts...
Prequel: Navigated difficult conversations with the board?
Sequel: Navigate high stakes partnerships with the state administration
Prequel: Hired the best to build high-performing teams?
Sequel: Build top-talent teams to solve for poverty-alleviation...
Prequel: Solved for complex platform architecture?
Sequel: Solve for structural platforms & scale to alleviate poverty…
Prequel: Analysed competition and market fit to drive sales?
Sequel: Analyse hyperlocal challenges to build livelihoods for the ultra poor...
Prequel: Incubated/mentored high-potential startups?
Sequel: Incubate/mentor India's best nonprofits to deliver impact at scale...
Prequel: Set up go-to-market strategy to leverage App Store Optimization?
Sequel: Set up go-to-market solutions for women in rural Uttar Pradesh...
Prequel: Created tailwinds for high potential startups to enhance profit?
Sequel: Create tailwinds for high potential social entrepreneurs to scale up...
Get involved
OVERVIEW

We are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.

OVERVIEW

We are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.

Over 364 million Indians live below the poverty line. At The/Nudge Institute, we believe that it is within our collective means to ensure that every Indian lives a life with dignity out of poverty. We work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.

EXPLORE OUR APPROACH

Get Involved

Help graduate 5 million women and their households out of ultra-poverty in the next 10 years

Founder Support
Involve your company
Volunteer

15000

lives graduated out of ultra-poverty

7

states (and counting) adopting and implementing

1000000

households targeted over next 6years


with The/Nudge partnering with governments and catalyzing pathways to scale

Partners

In the news

Initiative

Centre for Rural Development

Centre for Rural Development mandate is to serve landless, small and marginal farming households living in extreme poverty by helping them build sustainable livelihoods.

Programs

Ultra-Poor Program
Asha Kiran
Transforming Agriculture for Small Farmers
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Initiative

Centre Skill Development & Entrepreneurship

Centre for Skill Development & Entrepreneurship works to bridge the skill gap among youth who have been left behind due to lack of quality education and enables them to access opportunities in the formal sector.

Programs

Future Perfect
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Initiative

Centre for Social Innovation

Centre for Social Innovation works towards nudging and nurturing India’s top talent to work on India’s developmental problems.

Programs

Social Entrepreneurship
The/Nudge Prize
Indian Administrative Fellowship
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Initiative

Forum

The/Nudge Forum is a platform to accelerate problem solving by bringing stakeholders together for collective thought and action for large scale social change.

Events

Charcha 2021
Agri Charcha 2020
Forum Global Edition 2020
Charcha 2020
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Testimonials

"We are excited to partner with The/Nudge on The Indian Administrative Fellowship to support implementation of large-scale government programs that will create significant and sustainable impact"

Punit Goenka

Managing Director & Chief Executive Officer, Zee Entertainment Enterprises Limited

"Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society.  It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future"

Mrs Rajashree Birla

Padma Bhushan and Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development

"The demographic dividend is one of the biggest opportunities but is also a big challenge. We need more projects like The/Nudge to succeed and speed"

Nandan Nilekani

Cofounder and Chairman, Infosys & Founding Chariman, UIDAI (Aadhaar)

"Facebook Pragati with The/Nudge  Centre for Social Innovation is committed to empowering women set-up and grow their businesses and contribute to making the country economically and socially stronger."

Ajit Mohan

Vice President and Managing Director, Facebook India

"Talent, capital, and innovation are essential for job creation and urban livelihoods for the underprivileged. I am impressed with the rigor of The/Nudge team and their ability to draw talent and capital to promote nonprofit social entrepreneurship."

Joseph A McGrail Jr

President, State Street Foundation

"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”

Bill Rodriguez

Former Managing Director, DRK Foundation
Careers
Join us in our journey to end poverty, within our lifetime
The/Nudge Institute is a collective of some of India’s brightest entrepreneurs, leaders and changemakers, informed by different cultures and perspectives.

We are always on the lookout for talent to tackle the greatest human development challenge of our times.
CAREERS @ THE/NUDGE