2025 ·
Mission Meets Market
Where mission-led ventures meet commercial markets, distilled lessons from India's livelihoods builders on building enduring social enterprises.
- 2025
- edition
The proof
Impact
The data, the films and the stories behind the work, filter by program to see what's moving where.
0K+
individuals reached
0+
social enterprises backed
0
government partnerships
11 states, 4 central depts
0M+
lives reached via social entrepreneurship
Reports
The data, by program
2025 · Prize
Everests of Waste: a distillation of India's waste landscape
A landscape distillation of India's waste crisis, sources, flows, gaps and the venture opportunities that could move the needle.
- 2025
- landscape
2025 · Prize
One crisis away: a distillation of India's food systems landscape
How fragile India's food systems are, and the venture playbook for resilience across smallholder farms, supply chains and nutrition.
- 2025
- landscape
2025 · Prize
Landscape assessment of women's workforce participation
An assessment of women's workforce participation in India and the opportunity areas where targeted ventures can shift the curve.
- 2025
- landscape
2025 · Prize
Decoded: Women and the Future of Digital Work in India
What digital work means for India's women workforce, the opportunity, the gatekeepers, and the next set of bets for the Digital Naukri Challenge.
- 2025
- research
2025 · Prize
Future of Women in Work
The macro view on the future of women's work in India, sectors, skills and the policy and venture moves that matter most.
- 2025
- research
2024 · Near-vision program
Near-vision program impact brief
What happens when ~$2.5 reading glasses reach the 300 million Indians with uncorrected presbyopia, productivity gains, income recovery and the case for state-led distribution.
- 100K+
- glasses distributed
- $353
- annual income lift / wearer
2024 · Incubator & Accelerator
Incubator & Accelerator portfolio review 2024
How the 21-month journey from incubator to accelerator builds non-profit founders, theory of change, operating model, fundraising muscle and the bottlenecks that lift at scale.
- $13.7M
- capital deployed
- 21 months
- incubator → accelerator
2024 ·
70 Livelihood Impact Stories
Seventy stories from the field, founders, frontline staff and individuals, capturing how livelihood interventions show up in everyday lives.
- 70
- stories
2024 · Economic Inclusion Program
Direct Cash Transfers: Evidence & Caveats
A review of the global evidence on direct cash transfers, what works, where they fall short, and how to design transfers that actually move individuals out of poverty.
- 2024
- evidence review
2024 · Near-vision program
Reading Glasses and Livelihoods
A close look at how a $2.5 pair of near-vision glasses restores work, income and dignity for rural workers across India.
- 2024
- field study
2023 ·
100 Alumni book
A hundred alumni of The/Nudge Incubator & Accelerator, what they're building, where they're scaling, and what the next decade of Indian social entrepreneurship looks like.
- 100
- alumni
Films
From the field
The/Nudge, the work, the why
Voices from the field
On livelihoods, at scale
To Turn A Tide (DAC documentary)
Stories
Change, in their own words
from hadiya to a grocery shop of her own
Derem Surin from Kadamdiha village in West Singhbhum, Jharkhand, made a powerful shift in her livelihood journey. The same space where she once sold hadiya (traditional rice beer) is now a grocery shop, made possible through sustained handholding under the Phulo Jhano Aashirwad Initiative.
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fresh strawberries from Phulmuni Didi's garden
For years, Phulmuni Murmu from Sahebnagar village in Pakur, Jharkhand, relied on selling hadiya to support her family. With ₹25,000 from the Phulo Jhano Aashirwad Abhiyan, she invested in livestock and now harvests strawberries on her own land, a different future, built one season at a time.
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what 24 women told us about aspiration
When we sat down with 24 rural women program participants to trace their life stories, we were listening for something deeper than poverty and opportunity, their aspirations. Latest research by Deepa K. Kumari finds aspirations are not simply a result of progress. They are often what makes progress possible.
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