Flagship program · direct implementation
The Economic Inclusion Program is The/Nudge's flagship. It uses the graduation approach to help the most vulnerable rural women build resilient livelihoods over a three-year journey, in partnership with government.
Growing her own food
Sushma Asur
A tomato harvest
Manjila Damor
Selling her produce
Farzana
A goat of her own
Manjila Damor
Milk from her goat
Manjila Damor
Growing assets, new kids
Rampati
Running her own shop
Sarjina Bibi
Growing her own food
Sushma Asur
A tomato harvest
Manjila Damor
Selling her produce
Farzana
A goat of her own
Manjila Damor
Milk from her goat
Manjila Damor
Growing assets, new kids
Rampati
Running her own shop
Sarjina Bibi
transforming the role of women from passive earners to active contributors through sustainable goat-rearing clusters
supports rural women in UP to grow incomes through end-to-end backyard goatery value-chains, mobilizing dense clusters, training Pashu Sakhis as entrepreneurs and para-vets, and linking them to markets. Building toward a self-sustaining cluster of 1 lakh goat-rearing households.
enabling governments to provide near-vision glasses to people with uncorrected presbyopia
enabling governments to provide near-vision glasses to people with uncorrected presbyopia, restoring the productivity and incomes of rural workers.
Social entrepreneurship
a 21-month journey
stage 01
Incubator
9 months
stage 02
Accelerator
12 months
a 21-month journey: from potential to backable to scaled
A continuous two-stage program for India's most promising livelihoods founders. The Incubator (9 months · ~$35K innovation grant · 5 organizations per cohort) takes early non-profit founders from potential to backable across theory of change, operating model and fundraising. The Accelerator (12 months · ~$90K grant · 3 organizations per cohort) is for those with a proven model, growth capital, executive coaching, strategic clarity and a senior peer cohort.
Accolades · founders backed
inducement challenges that pull markets toward livelihoods breakthroughs
An 18-month journey: analyse a large problem, launch a challenge, run pilots, disburse milestone and winning grants. Past challenges, Water (Smartterra), AgWater (EF Polymer), Agri (S4S Technologies); ongoing, Digital Naukri and Aahaar Bazaar.
the first physical home for India's livelihoods movement
a 20,000 sq ft centre with concurrent capacity for 290, subsidised co-working and convening space giving social entrepreneurs access, community, network and infrastructure. Open co-working, an active events space, and an online platform connecting the wider ecosystem.
